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Why Choose Us

The instructors at SIP Training deal from a level of integrity at all times. It is our goal to help you improve every part of your company or business. From office administration to global marketing, we have a solution to fit your individual needs.

Testimonials

"This workshop will be probably the single most important thing I've done to invest in my company's future!"

Scott Holden, Chattanooga, TN.

"...develops a system to gain new customers..."

Corey Wilhelm, Bismark, ND.


"This seminar gave an excellent outline for presentations and most importantly, it explained the idea of selling VALUE!"

Wes Hueseman, St. Louis, MO.

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Frequently Asked Questions

Seminar & Sales Training Answers

sales answers

Where do I start?

First, decide on a topic for the meeting. We have programs for the sales team, technicians, office staff, management, for almost anyone. Then call SIP to reserve dates.

How far ahead do I need to plan?

You need to think at least 60 days ahead, possibly 90. Depends on your market, your weather. Don’t get caught trying to present a meeting on sales on the first 95 degree day of the year.

How do I promote the Training?

Promotion. I don’t mean telling a few customers about the seminar. They will say “sounds great”, but will stay away in droves. So start with a message (e-mail or meeting) with the employees. Let them know the details, and how it will have a positive impact on the bottom line. Then you need to send a letter or e-mail to the customers, letting them know the specifics. Then follow-up. Then follow-up. Then follow-up. One of the most successful distributors I have ever worked with did all the above, and on the day of the meeting was calling the customers just to be sure.

SIP has a No-Penny Seminar kit to help promote the meeting with your employees and customers. It contains everything needed, letters to your employees and dealers, time line, all the details.

Is that it? Will everyone attend?
Not exactly. They will tell you they will attend, but something always comes up. You need to let them know you are expecting them there, it is not a suggestion, it is mandatory.

When they attend the class is my part done?

Not exactly. If a contractor attends training for the first time, he will absorb about 15% of the material. One or two ideas will get through. One of the realities of life is that we are creatures of habit. So when we go out into the world to try our new tools from the seminar, one of two things can happen. If we have some quick success, our brain tells us to do that again. And soon we are using the tools daily. Or it is possible that we are not successful on the first couple of tries. If that happens, we sometimes retreat to old ideas and habits (that new concept didn’t work!). Then, if we have success with the old ideas, we won’t even try to use the new material.

So there is a need, actually a requirement, to visit the training program on a regular basis. Yearly is not too often. One of my clients has made sales training a regular part of his offerings to his dealers each year. He also enjoys a greater share of high efficiency system sales than most of the other distributors in his network. Is it because of training? Not sure, but he tells me he won’t stop training to test that theory.

How about the investment? What does it cost?

We request a 25% deposit when dates are picked. The only thing I have to sell is time. If a project is canceled with less than 30 days notice, the 25% deposit is non-refundable. If canceled in less than 15 days, the entire fees are due.

Just so you know, I don’t want that to happen. I want the meetings to go as planned. Most of the year, I have clients trying to secure dates, and those dates go to the client that sends in the deposit first. If I have dates reserved and a cancellation occurs, it is hard to set up another meeting in less than 30 days, it won’t happen. Thanks for your understanding.

Exact fees are shared when dates are selected. There is typically a license fee for the workbooks, they are copyrighted. We send out a master to be reproduced for each attendee.

What happens after the Training Class?

Follow-Up, Follow-Up, Follow-Up. We practice what we preach to make sure your attendees can put to practice the tools they learn in our seminars. Most of our 3 and 4 day programs come with a 6 to 9 month follow-up program through Email and our training website. We also help you develope a follow-up plan to ensure success and keep the ideas and tools fresh.

As a final note, baseball players have spring training yearly, Barry Bonds still goes to batting practice. School is never out for the professional. We can only get better...

Raise The Bottom Line, Call SIP Today!

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